A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

I’m always in awe of people who are artists in their fields – people who understand that simply by taking ideas and translating them into reality, they’ve created value in the world.

People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose to be selective.

I have a pretty random life. I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.

I promise you, a lot of it is luck. But you make your own luck by working really hard and trying lots and lots of things.

We just want to build a company that focuses on the love of Instagram.

What people tell you and how they act is very, very different sometimes.