A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it; you can take profits from the company and pump them into new business.

On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.

Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.

We're just taking people and shifting them from taking photos anyway to taking them on Instagram.

I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at times because it doesn't fit people's stereotypes of a technical founder.

The best products in the world have a point of view. The worst products have none.