A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100 percent from day one, but there's always small progress that can be made to start the movement.

You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

What people tell you and how they act is very, very different sometimes.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

You need to fail in order to find the right solution.