We just want to build a company that focuses on the love of Instagram.
The best products in the world have a point of view. The worst products have none.
I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.
Above all else, products spread when they're useful and they're usable
A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.
In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.