Before Gutenberg, there was this really very strong oral storytelling culture where being able to relay stories from person to person was sufficient. And then, with the introduction of printing and mass communication, suddenly somebody had a lot of authority invested in the idea of a single canonical expression of a document or a piece of communication.

Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products.

I think there's always something about design that is going to be very difficult for more than a small fraction of people to really get.

You have to have a balance and understand that as much as you would like to have absolute control over everything, it's just not realistic.

I think there's a huge - there's a huge desire in me to make sense of the world in a way that I think you can trace back to that early disruption, this idea of wanting to compensate for that really kind of traumatic experience and sort of seeing its impact on my immediate and extended family.

Unsolicited redesigns are terrific and fun and useful, and I hope designers never stop doing them. But as they do so, I also hope they remember it helps no one - least of all the author of the redesign - to assume the worst about the original source and the people who work hard to maintain and improve it, even though those efforts may seem imperfect from the outside.

I think design does evolve in a meaningful sense. I think if you look at design as a part of the continuum of communication, since even before Guttenberg.