Even though more people can build websites today than even 10 years ago, I think there's probably even less really deep understand of how a good website gets built than there was even then.

I think the obstacles are the same as the opportunities, is the way we like to look at them.

I think as technology and expertise makes possible these sort of amazing levels of fidelity to the real world, a lot of people sort of get sort of - what's the word I'm looking for - seduced into that. And after a time, they get tired of it and they become a little bit more interested, I think at a certain level of subtraction and a new level of sophistication.

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design it in such a way that it can be self contained, that it makes sense if you never hit the front page of it.

I think design does evolve in a meaningful sense. I think if you look at design as a part of the continuum of communication, since even before Guttenberg.

Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products.

I think there's a huge - there's a huge desire in me to make sense of the world in a way that I think you can trace back to that early disruption, this idea of wanting to compensate for that really kind of traumatic experience and sort of seeing its impact on my immediate and extended family.