Opportunity is never lost... it simply moves on to someone else if you don't seize it!

What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

Sell-sell-sell sales methods simply do not work on social media.

Figuring out who you are and being true to yourself is not just important, but it is critical to being authentic.

Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.