Figuring out who you are and being true to yourself is not just important, but it is critical to being authentic.

Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.

If you don't value your time, neither will others.

If you don't value your time, neither will others. Stop giving away your time and talents- start charging for it.

Legendary service is one of the criteria that sets one company apart from its competitors. It's the mark of a truly authentic company - you just can't fake caring!

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.