Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.

Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.

Legendary service is one of the criteria that sets one company apart from its competitors. It's the mark of a truly authentic company - you just can't fake caring!

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

If you don't value your time, neither will others. Stop giving away your time and talents- start charging for it.