It's not that you don't make any money doing conscious rap music. You make a lot of money doing this, but if you're greedy and you're not satisfied with $500,000 a year, and you want $2 million a year, then you will suffer as a conscious rap artist.
KRS-OneDeepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.
KRS-OneIf I were to critique myself - step out of KRS objectively and look at him - I would say that KRS has introduced the concept of being hip-hop, not just doing it. The concept of rap as something we do, while hip-hop is something we live. The concept of living a culture. Don't just look at hip-hop as rap music, see it as a culture.
KRS-One