If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.

I was in college for two years, and just hated it in the '60s.

It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.

It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them.

If you ask questions that interest you, you'll get answers that interest your audience.

So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.