You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.
Kurt LoderWell, in features, and in writing especially, it's often the style of the writer comes in.
Kurt LoderI think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.
Kurt Loder