If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Well, a lead is the most important thing about the story.

Television's very dependent on images. That's not what news is.

If you ask questions that interest you, you'll get answers that interest your audience.

It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.

Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.