I know what the structure of the language is.

Well, in features, and in writing especially, it's often the style of the writer comes in.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Some of the most important stories don't lend themselves to television treatment.

It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them.

Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in.

Well, a lead is the most important thing about the story.