And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture.

Well, a lead is the most important thing about the story.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

And you can't really cover people critically that you're friends with.

I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet.

It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.

Television's very dependent on images. That's not what news is.