So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.
Kurt LoderWhomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.
Kurt LoderIt's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.
Kurt Loder