Well, a lead is the most important thing about the story.
I know what the structure of the language is.
So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.
Television's not going read stories to you.
Some of the most important stories don't lend themselves to television treatment.
Television's very dependent on images. That's not what news is.