You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.
Kurt LoderI think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.
Kurt LoderWhomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.
Kurt Loder