Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.

I don't find music being less important than, like, politics.

I spent time in, like, criminal courts, and covering murder trials for papers.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture.

I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department.

Well, a lead is the most important thing about the story.