You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.
Kurt LoderWhomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.
Kurt LoderIt's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them.
Kurt LoderUnless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.
Kurt Loder