I'm personally looking for artists that are along the lines of today's pop stars. Whether it be a Rihanna or a Justin Bieber or a Kanye West or a Beyonce or a Lady Gaga, I'm looking for talent that's like that, that's what I love.
L.A. ReidWorld events can shape culture. Music is either a soundtrack for or a narration of changing times. And who knows how that's going to go?
L.A. ReidI live for opening doors for the young generation of creators. If we do nothing else with our success, let's open up some doors.
L.A. Reid