We've become so used to the concept as a measuring and sorting tool, that it and its correlates - below-average, above-average - are everyday speech. We don't even question the language, although the challenges we face require a different mindset.
L. Todd RoseThe Age of Average gave us a lot. Take clothing: We've all benefited remarkably from large, medium and small sizes making things affordable and available, but when it really counts - the wedding gown and the pressurized fighter pilot suit - it's bespoke all the way.
L. Todd RoseCharacter is incredibly jagged, and incredibly contextualized, even to the point where I still feel uncomfortable thinking about it.
L. Todd Rose