You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.

Being negative is not how we make progress, and the most important things are not zero sum.

You treat people with respect, they tend to return the favor to the company.

Sergey and I founded Google because we're super optimisitc about the potential for technology to make the world a better place. Think about how many people are underserved by transportation today, like those with disabilities, and how self driving cars will transform their lives. Or the wasted time you sit in your car every day commuting to and from work. Or the deaths and injuries that could be avoided.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .

Always deliver more than expected.