It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.

It's very hard to fail completely, if you aim high enough.

You don't need to have a 100-person company to develop that idea.

We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

I feel like my job as CEO is always to be pushing people ahead.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That's artificial intelligence.