Many leaders of big organizations, I think, don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.

The ultimate search engine... would understand exactly what you mean and give back exactly what you want.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.

Computing is kind of a mess. Your computer doesn't know where you are. It doesn't know what you're doing. It doesn't know what you know.

We should be building great things that don't exist.