You're probably on the right track if you feel like a sidewalk worm during a rainstorm.

Don't be evil- apparently people like it better than "Be good".

I think it is often easier to make progress on mega-ambitious dreams. I know that sounds completely nuts. But, since no one else is crazy enough to do it, you have little competition. There are so few people this crazy that I feel like I know them all by first name. They all travel as if they are pack dogs and stick to each other like glue. The best people want to work the big challenges.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

I feel like my job as CEO is always to be pushing people ahead.

One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.