We don't have as many managers as we should, but we would rather have too few than too many.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

It's very hard to fail completely, if you aim high enough.

Every story I read about Google is about us vs some other company, or something else, and I really don't find that interesting. We should be building great things that don't exist. Being negative is not how we make progress.

Don't be evil- apparently people like it better than "Be good".

Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We're nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.