Lots of companies don't succeed over time. What do they fundamentally do wrong? They usually miss the future.

For me, privacy and security are really important. We think about it in terms of both: You can't have privacy without security.

Don't be evil- apparently people like it better than "Be good".

I have a simple algorithm, which is, wherever you see paid researchers instead of grad students, that's not where you want to be doing research.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That's artificial intelligence.

For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.