You don't need to have a 100-person company to develop that idea.

I think it is often easier to make progress on mega-ambitious dreams. I know that sounds completely nuts. But, since no one else is crazy enough to do it, you have little competition. There are so few people this crazy that I feel like I know them all by first name. They all travel as if they are pack dogs and stick to each other like glue. The best people want to work the big challenges.

It's very hard to fail completely, if you aim high enough.

We should be focusing on building things that do not exist.

Serving our end users is at the heart of what we do and remains our number one priority.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

You don't need to have a 100-person company to develop that idea.