Big companies have always needed and cooperated in areas where it made sense.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

Serving our end users is at the heart of what we do and remains our number one priority.

Many leaders of big organizations, I think, don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.