We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Lots of companies don't succeed over time. What do they fundamentally do wrong? They usually miss the future.

Serving our end users is at the heart of what we do and remains our number one priority.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.

Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.