I have a simple algorithm, which is, wherever you see paid researchers instead of grad students, that's not where you want to be doing research.

We're at maybe 1% of what is possible. Despite the faster change, we're still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity... Every story I read is Google vs someone else. That's boring. We should be focusing on building the things that don't exist.

For me, privacy and security are really important. We think about it in terms of both: You can't have privacy without security.

You need to get one thing done well, or else you don't have permission to do anything else.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.

The ultimate search engine... would understand exactly what you mean and give back exactly what you want.