You need to get one thing done well, or else you don't have permission to do anything else.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.

If you say you want to automate cars and save people's lives, the skills you need for that aren't taught in any particular discipline. I know - I was interested in working on automating cars when I was a Ph.D. student in 1995.

You treat people with respect, they tend to return the favor to the company.