Always work hard on something uncomfortably exciting!

You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.

As a precaution, we’re making machines extremely heavy with very tiny legs.

If you ask an economist what’s driven economic growth, it’s been major advances in things that mattered - the mechanization of farming, mass manufacturing, things like that. The problem is, our society is not organized around doing that.

Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

Lots of companies don't succeed over time. What do they fundamentally do wrong? They usually miss the future.

We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.