Sergey and I founded Google because we're super optimisitc about the potential for technology to make the world a better place. Think about how many people are underserved by transportation today, like those with disabilities, and how self driving cars will transform their lives. Or the wasted time you sit in your car every day commuting to and from work. Or the deaths and injuries that could be avoided.

We should be building great things that don't exist.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

Being negative is not how we make progress, and the most important things are not zero sum.

For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.