I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.

Reward the behavior you want repeated.

If you're not booked, you're not any good!

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Work faster, smarter and harder

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.