I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

Be authentic. Don't try to be someone you aren't. You'll hate yourself for it & the effort to maintain the facade will exhaust you. BE REAL! Many won't like the real you but that's better than having people adore the person that isn't you at all

I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.

Reward the behavior you want repeated.