There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.
Larry WingetWhen you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!
Larry WingetIf you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.
Larry Winget