I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

The title's more important than the book.

Make yourself happy and surround yourself with people who are cool with that.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Success comes from what you do, not from what you say you are going to do.