I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

The title's more important than the book.

Stress comes from knowing what is right and doing what is wrong

Work faster, smarter and harder

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.