I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

Businesses get better only when the people in the business get better.

Every single person on the planet is rewarded for one thing and one thing only, and that is for serving other people. The more you serve others, the higher your reward.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.