I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

I'm not so good at just throwing out facts and figures and education and all that. I tell stories to captivate, that give people... that touch people emotionally.

Work hard on your job and work harder on yourself

When you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

It is a solid business principle that people who enjoy what they do are better at what they do.