I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

I look at what's going on in our society and what's pissing me off at the moment and I just get my basic gut reaction to that and that gut reaction usually becomes the title of the book.

No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

All talk is just that: talk. All the words written on these pages are just that: words. If you want things to get better, take action. Don't just talk about it. Don't just read and think about it. Do it.