You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.

Everything has a price, including both success and failure. Choose either one and be prepared to pay the price.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.

I look at what's going on in our society and what's pissing me off at the moment and I just get my basic gut reaction to that and that gut reaction usually becomes the title of the book.

There are two things you will never be without: One is your reputation and the other is your credit rating.