As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

Dreams don't come true. Plans come true!

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

Reward the behavior you want repeated.

Find a problem that you can provide a solution to.

It is a solid business principle that people who enjoy what they do are better at what they do.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.