I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Everything has a price, including both success and failure. Choose either one and be prepared to pay the price.

It is a solid business principle that people who enjoy what they do are better at what they do.

I think one of the mistakes typically with authors is they have written more books than they've read.

I'm not so good at just throwing out facts and figures and education and all that. I tell stories to captivate, that give people... that touch people emotionally.