I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.
Larry WingetI looked at the fact that people were in such financial trouble I said well people are broke because they want to be.
Larry Winget