Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Never build yourself up by tearing another down.

I have done the merry-go-round and I have ridden the roller-coaster. I have made my choice. I choose the roller-coaster. There is more risk when you choose the roller-coaster, but at least you will know you have lived.

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.

Discover your uniqueness and learn to exploit it in the service of others, and you are guaranteed success, happiness, and prosperity.

You can’t step up to the next level as long as you keep one foot on the lower level.