Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

If life is no fun, it is because you are no fun. Your life is always a reflection of who you are... Try this: Stop taking things, including yourself, so seriously. Life is not as complicated as you have made it out to be.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Most of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.

I think you have to read a lot. I think if you're going to write about something you better have read at least 100 books on that topic.

What you think of me is none of my business.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.