Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Find a problem that you can provide a solution to.

Learn what you are good at and exploit it in service to others.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.