Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

I think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.

You have to move beyond that vision of the way your life has always looked and begin to picture your life as you want it to look.

I have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.

If you're not booked, you're not any good!

Few people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.

I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."