People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.
Larry WingetDon't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.
Larry WingetGo to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.
Larry WingetYour thoughts, your words, and your actions created the life you are living. You create your resultsโno one else.
Larry WingetIf you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.
Larry Winget