I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

Few people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.

You can’t step up to the next level as long as you keep one foot on the lower level.

Work faster, smarter and harder

I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.