I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Never build yourself up by tearing another down.

It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.