I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.

Success comes from what you do, not from what you say you are going to do.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.