Be authentic. Don't try to be someone you aren't. You'll hate yourself for it & the effort to maintain the facade will exhaust you. BE REAL! Many won't like the real you but that's better than having people adore the person that isn't you at all

Abandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

There are two things you will never be without: One is your reputation and the other is your credit rating.

I have done the merry-go-round and I have ridden the roller-coaster. I have made my choice. I choose the roller-coaster. There is more risk when you choose the roller-coaster, but at least you will know you have lived.