Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

I think it's easy to get a book in a bookstore. I think it's just damn near impossible to get a book out of a bookstore.

No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.

I have done the merry-go-round and I have ridden the roller-coaster. I have made my choice. I choose the roller-coaster. There is more risk when you choose the roller-coaster, but at least you will know you have lived.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.