The title's more important than the book.
You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.
Work faster, smarter and harder
Learn what you are good at and exploit it in service to others.
What you think about, talk about, and get off your ass and do something about, comes about.
It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.