The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Few people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.

I think one of the mistakes typically with authors is they have written more books than they've read.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

Reward the behavior you want repeated.