The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

If it's a good idea, do it today. Not tomorrow. A good idea rarely gets better over time.

Clean up your own backyard. Change by example. Just be the way you want others to be and hope they pay attention.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

Businesses get better only when the people in the business get better.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.