The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

You can’t step up to the next level as long as you keep one foot on the lower level.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

A disorganized workspace means disorganized work habits. A sloppy work environment equals sloppy results.

If it's a good idea, do it today. Not tomorrow. A good idea rarely gets better over time.