The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.

Discover your uniqueness and learn to exploit it in the service of others, and you are guaranteed success, happiness, and prosperity.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn't have as much time to justify an easier way to do things.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.