The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Reward the behavior you want repeated.

Work faster, smarter and harder

Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.

Clean up your own backyard. Change by example. Just be the way you want others to be and hope they pay attention.

If you're not booked, you're not any good!

Be the kind of person others admire, can count on, trust, and enjoy spending time with. After you have developed that reputation, people will start to ask you what you do and you will be amazed at how many people will want to work with you. You will attract others based on your character.