The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.

Few people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.

Be confident. There is no one who is not attracted to confidence. Women dig it. Men love it. Confidence adds hair, drops ten pounds, and takes off ten years.

Learn what you are good at and exploit it in service to others.

The title's more important than the book.

If you're not booked, you're not any good!

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.