If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.

I've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.

Be the kind of person others admire, can count on, trust, and enjoy spending time with. After you have developed that reputation, people will start to ask you what you do and you will be amazed at how many people will want to work with you. You will attract others based on your character.