Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

Be authentic. Don't try to be someone you aren't. You'll hate yourself for it & the effort to maintain the facade will exhaust you. BE REAL! Many won't like the real you but that's better than having people adore the person that isn't you at all

If you're not booked, you're not any good!

When I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

I think it's easy to get a book in a bookstore. I think it's just damn near impossible to get a book out of a bookstore.