No matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

Success is not a secret – it never has been. There are only a few really good ideas and not one of them is a secret.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

Do what you say you are going to do, when you say you are going to do it, in the way you said you were going to do it.

I looked at the fact that people were in such financial trouble I said well people are broke because they want to be.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.