My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

Love brings about passion and passion is always marketable.

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

There are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.

I think one of the mistakes typically with authors is they have written more books than they've read.

Everything in your life gets better when you get better, and nothing is ever going to get better until you get better.

The title's more important than the book.