My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

I think you have to read a lot. I think if you're going to write about something you better have read at least 100 books on that topic.

I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.

If life is no fun, it is because you are no fun. Your life is always a reflection of who you are... Try this: Stop taking things, including yourself, so seriously. Life is not as complicated as you have made it out to be.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.