My brand was always going to be based on my personality. I didn't want people hiring me for what I said. I wanted them hiring me for who I am.

You are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.

I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.

I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."

People don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.

Most of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.

If you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.