I think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Your thoughts, your words, and your actions created the life you are living. You create your results—no one else.

Go to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.

Everything has a price, including both success and failure. Choose either one and be prepared to pay the price.

You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.

It seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.