I write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.
Larry WingetPeople don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.
Larry WingetGo to your checkbook and see what you spend money on. In an instant, you will know what is important to you because your money goes toward it.
Larry WingetAbandoning who people think you are and becoming who you really are is a simple concept, but sometimes it is very hard to do. It isn't easy to give up others' ideas of who you are. Yet the key to success is to discover your uniqueness and to exploit it. Your authentic persona, either personal or corporate, is the key to your prosperity.
Larry Winget