I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.
Larry WingetI write titles that are confrontational. I write titles that make people want to pick up a book and find out more about it. I write good books; I write great titles though.
Larry WingetI look at what's going on in our society and what's pissing me off at the moment and I just get my basic gut reaction to that and that gut reaction usually becomes the title of the book.
Larry Winget